Digital Media
CAD 35811
| Year | Name | Fees | Total |
|---|---|---|---|
| 1st Semester | Tution Fee | CAD 8998 | 8998.0 |
| 2nd Semester | Tution Fee | CAD 8941 | 8941.0 |
| 3rd Semester | Tution Fee | CAD 8966 | 8966.0 |
| 4th Semester | Tution Fee | CAD 8906 | 8906.0 |
| Starting Date | Application Deadline | Status |
|---|---|---|
| 2022-09-01 00:00:00.000 | 2022-08-15 00:00:00.000 | Active |
Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their
eligibility for admission; OR
* Academic and Career Entrance (ACE) certificate; OR
* General Educational Development (GED) certificate; OR
* Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change).
Program Eligibility
* English, Grade 12 (ENG4C or equivalent).
* Mathematics, (Grade 12 MCT4C) or (Grade 11 MCR3U) or equivalent; or (Grade 12 MAP4C with a grade of 80% or higher) or (Grade 11 MCF3M with a grade of 70% or higher).
1. Application along with supporting documents will be processed on TEN Agent portal.
2. Application fee of $95 will be charged from the student and it will be paid by credit card only
3. Student will receive the admission offer either conditional or unconditional on his TEN Agent portal.After accepting the offer Fee invoice will be generated on student account.
4.After getting the fee invoice student can pay the fee and fee receipt can be found on TEN Portal (Ten Agents).
Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
| Code | Course name and Description | Hours |
|---|---|---|
| ENL1813M |
Communications I Communication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-oriented approach, students focus on meeting the requirements of effective communication. Through a combination of lectures, exercises, and independent learning, students practise writing, speaking, reading, listening, locating and documenting information, and using technology to communicate professionally. Students develop and strengthen communication skills that contribute to success in both educational and workplace environments. |
42.0 |
| PRL1504 |
Writing for Public Relations Students develop an understanding of media relations and the relationship between editors/news directors and public relations practitioners. They learn the basics of public relations writing, particularly for the mass media, by analyzing news stories and writing copy in the journalistic style, which includes following guidelines established by Canadian Press. Students produce individual writing assignments in the proper format and style. These materials, including news releases and letters to the editor, are evaluated on their clarity, conciseness, correctness and completeness. |
56.0 |
| PRL1505 |
Public Relations I An introduction to the practice of public relations in Canada, from the skills needed to be a practitioner, to the models of public relations as practiced, is provided. Students are introduced to the public relations process, learning the scope and nature of public relations roles and functions, particularly in the area of strategic communication planning. Students also learn about specialized functions, with an emphasis on media relations and social media engagement, and about specific activities, particularly publicity. Lectures and hands-on exercises deal with such areas as ethics and codes of standards, news values and characteristics. The evolving relationship between public relations practitioners and journalists, and publicity tools and techniques for traditional media, and emerging social media and other channels are also discussed. |
84.0 |
| PRL1519 |
Design for Public Relations I Students are introduced to graphic design and learn the techniques, methods, basic tools and terminology required to communicate and collaborate with graphic designers in the field. Students learn the theoretical aspects of graphic design, including design principles, colour harmony, typography and branding. The technical specifications and best practices for print and digital content are emphasized. Students develop software skills and learn basic program commands and functionality. A focus is placed on the importance of proper file naming, file structure and organization. Students apply design theory and technical knowledge to design basic layouts and execute tasks. |
28.0 |
| PRL1532 |
Cultural and Media Literacy Students examine the need for individuals in a society, functioning as citizens and consumers, to be culturally and media literate. From a sociological perspective, students also examine the source of individual attitudes, how attitudes are reflected in a person's and in society's value systems, and how culture and the media contribute, directly and indirectly, to the formation of individual attitudes and opinions. Using a variety of online media resources, students will discuss events, trends, and issues, and how media coverage of them affects individual and public opinion within a cultural context. |
42.0 |
| PRL1546 |
Principles of Persuasion Students are introduced to the communications process and various communications principles and theories, from the diffusion process to cognitive dissonance. Using this communications knowledge base, students obtain hands-on experience applying factors in persuasive communications, from audience analysis to source credibility, as they prepare plans for and deliver informative and persuasive speeches. Students learn persuasive techniques and use them in oral presentations on a variety of topics in a classroom setting. |
28.0 |
| PRL1563 |
Social Media Management I Students explore the impact of social media on the role of the public relations practitioner. They identify and review in detail principles for effective engagement with stakeholders and customers, using core social media tools for listening, messaging, relationship building and participating in social networks and other online communities. |
28.0 |
| PRL1565 |
Research for Public Relations Students are provided an overview of the role research plays in the practice of public relations. Students learn the necessity of gathering, processing, transferring and interpreting information. Lectures and demonstrations deal with research methods and techniques for qualitative and quantitative, primary and secondary, and formal and informal research using library, database and Internet sources. Students acquire experience in gathering and analyzing research data. |
42.0 |
| Code | Course name and Description | Hours |
|---|---|---|
| ENL1869A |
Business Communication for Media Students examine communication within a business context. Students practise both oral and written communication activities that are common to most professional environments. Students write memos, letters, and reports, and practise oral communication in job interviews and presentations. |
42.0 |
| PRL1536 |
Design for Public Relations II Students enhance their working knowledge of design principles and software by applying it to the design of various public relations products, such as posters, media materials and websites. |
28.0 |
| PRL1537 |
Contemporary Issues Students develop abilities to assess current issues, evaluate their importance, and summarize key information related to these issues. Ongoing and emerging issues and trends affecting Canadian society are emphasized. Students are responsible for researching specific issues, preparing advocacy materials, taking part in and leading group discussions, and making presentations that brief colleagues on specific topical issues and trends. |
42.0 |
| PRL1548 |
Public Relations II Students experience the four-step public relations process: defining public relations problems/opportunities; planning and programming; taking action and communicating; and evaluating the program/activity. Students learn to identify stakeholders and publics, set and write process and outcome objectives, devise and implement strategies and tactics, prepare communications materials, establish budgets and set evaluation criteria. Students apply a four-step process to planning, implementing and evaluating a public relations campaign that involves strategic and communications management, community relations, fundraising, special event management, publicity and media relations. They also work on a team to plan community relations, and internal public relations activities and present their proposals through an oral presentation. |
98.0 |
| PRL1564 |
Social Media Management II Students develop an understanding of the practical applications of social media as part of a complete public relations strategy. Areas such as reputation management, crisis communications, and social media policy are covered. |
28.0 |
| PRL1566 |
Public Relations Workshop I Students are involved in the writing, production and packaging of public relations materials, from speeches to media kits. In addition to writing, students learn how to organize public relations events, such as news conferences, how to keep track of project-related details, how to manage time, money, and other resources in a public relations environment and how to prepare a public relations proposal. All copy is evaluated for its clarity, conciseness, completeness and correctness. Students also learn the difference between copy written for print and that written for electronic media. |
70.0 |
| PRL1567 |
Visual Production Workshop Students develop skills required for public relations job assignments revolving around still photography and video storytelling. From a photojournalistic perspective, they learn how to use smartphones to produce compelling visual content for a range of communications channels, including social media other online platforms. Students also receive hands-on experience taking photos and shooting video in a public relations context. |
42.0 |
| Code | Course name and Description | Hours |
|---|---|---|
| PRL1542 |
The Public Relations Business Environment A general overview of the operation and management of a public relations business, either as a small business or as a public relations consultancy is provided. Students are exposed to opportunities for entrepreneurship in the public relations field, such as operating a home-based business or working on a contract or freelance basis. Key areas, such as business planning, budgeting and record keeping, time tracking, marketing (through traditional and social media channels), proposal writing and project management are covered. Students learn about their role as public relations consultants and how to understand the corporate requirements of public relations practitioners. |
28.0 |
| PRL1547 |
Integrated Marketing Communications Students will examine various types of advertising methods and media. Students will observe forms of advertising with a focus on digital channels. Students learn to use media and advertising terminology correctly while examining the elements of advertising campaigns, including creative and media strategies that meet marketing objectives. Students are provided with an understanding of how to create branding strategies using advertising to support public relations objectives. Students will learn advertising terminology to effectively communicate with team members in various stages of an advertising campaign. |
42.0 |
| PRL1551 |
Public Relations III Students acquire the skills, knowledge and professional qualities required to become a public relations practitioner in any field in Canada, from the corporate boardroom to a charitable organization. Students explore relationship management, crisis communications, marketing communications, investor relations and internal communications. A self-directed learning component gives students experience in producing PR materials for the workplace. Using computers and the Internet, students produce materials. |
98.0 |
| PRL1559 |
Government Communications A general overview of the work of a public relations practitioner in a government role is provided. Students are exposed to the various skills-based competencies government evaluates, and they understand the operation of the Government of Canada and other public sector clients. Key areas, such as planning, budgeting, project management and understanding the public and political environment are emphasized. Students learn about their role as public relations consultants in their department, and how to understand the corporate requirements of government and public sector agencies. |
14.0 |
| PRL1560 |
Fieldwork Prep Students produce an inventory of their own skills, knowledge and professional qualities, with an eye to developing the skills they need to be successful in field work. Job search skills are emphasized by working on resumes, portfolios, cover letters and interview skills. |
14.0 |
| PRL1562 |
Public Relations Workshop II Students further develop their strategic thinking, writing and presentation skills by producing materials for internal and external audiences. Assignments may include producing communications plans, performing communications audits and writing content for news releases, websites and social media. All work is evaluated for creativity, clarity, conciseness, completeness, correctness and adherence to guidelines set out in print and broadcast style guides. |
42.0 |
| PRL1568 |
Measurement and Analytics for Public Relations Students learn how to use research data from a variety of sources to inform communications planning and measurement. They work with media monitoring and social listening tools to identify issues and opportunities, and to use appropriate metrics to evaluate communications, in line with the Barcelona Principles. |
28.0 |
| Code | Code name and Description | Hours |
|---|---|---|
| GED0468 |
General Education Elective Visit the general education electives site for details about how to select these courses. |
42.0 |
| Code | Course name and Description | Hours |
|---|---|---|
| PRL0003 |
Field Work Students with a minimum B+ average have the option of completing a field placement in the final semester of their diploma. While placement hosts are not required to pay students a salary, field work helps students gain on-the-job experience while honing their public relations skills. During their placements, students gain valuable experience in a variety of areas, such as media relations, content creation, social media management, event planning and promotion, and stakeholder relations. Students will be encouraged to participate in seeking their field placements, particularly if they are looking for a paid placement. |
280.0 |
| PRL0004 |
Public Relations Project This course is available to all Public Relations students, including those also completing PRL0003 Field Work. Working with a Professor, students create a plan and deliver a major project - with various negotiated milestones to complete throughout the course of term - under faculty supervision. These projects are tailored to students' interests and are measured against the culminating performance requirements of a public relations diploma - including demonstrated work in research, writing, and presenting - prior to graduation. |
280.0 |
Reputation can be a company`s biggest asset; develop public relations expertise, blending theory with practical experience.
The two-year Public Relations Ontario College Diploma program emphasizes professionalism and attention to detail, as well as creative and critical thinking in all public relations activities. In this program, you acquire both theoretical and applied knowledge, and gain real-world experience by working with not-for-profit organizations to help them reach their target audiences.
Learn how to deliver strategically sound, creative and robust public relations solutions, which may include media relations, social media, and event coordination. The program combines theory with hands-on experience in:
You also gain experience in design, content management, social media engagement and business basics. This prepares you for work with:
Improve your skills throughout the program, and gain valuable experience working on the annual charitable fundraising campaign. In the last semester of the program, you put your skills into practice during a 280-hour field placement.
Graduates from this program work across Canada and around the world, and have a thorough understanding of all media channels, from dealing with journalists and other influencers to managing social media campaigns.
Graduates may find employment in:
Graduates may also consider self-employment, freelancing and contract work.
This program is well-suited for students who:
For visa process, refer to this link:
https://www.canada.ca/en/immigration-refugees-citizenship/services/study-canada.html
The VISA Application should be submitted online with Documents mentioned below.
Study Permit – Checklist of Documents.
Note: All documents front and back sheet, (1 Photocopy set (clear) and notarized)
(Experience Letter, Appointment Letter, Bank account Salary Statement (last 3 months), Pay Slips (last 3 months), Job Relieving Letter if resigned (From each employer)
Any document in a language other than English must be accompanied by notary attested English translation.
Get a fully personalized list of programs all around the globe that match your eligibility and aspirations.
Sign Up
