Business & Management
CAD 16087
| Year | Name | Fees | Total |
|---|---|---|---|
| 1st Semester | Tution Fee | CAD 8072 | 8072.0 |
| 2nd Semester | Tution Fee | CAD 8015 | 8015.0 |
| Starting Date | Application Deadline | Status |
|---|
Admission To A Post Graduate Certificate Program (1 year)
• Bachelor’s degree with a cumulative GPA (CGPA) of 55% or higher and university transcripts, with 6 or fewer retakes for a 3 year bachelor, and 8 or fewer retakes for a 4+ year bachelor. There can be no more than 3 retakes for any one subject.
• Diploma or Provisional Certificate for proof of graduation
• English Proficiency requirements are as follows for consideration:
1. Academic IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)
1. Application along with supporting documents will be processed on TEN Agent portal.
2. Application fee of $95 will be charged from the student and it will be paid by credit card only
3. Student will receive the admission offer either conditional or unconditional on his TEN Agent portal.After accepting the offer Fee invoice will be generated on student account.
4.After getting the fee invoice student can pay the fee and fee receipt can be found on TEN Portal (Ten Agents).
Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
Code
Course Name & Description
Hours
MGT1109
Business Skills and Personal Development
Marketing professionals need to be adaptable and resourceful in order to succeed in a competitive global environment. You will acquire essential business skills to plan, execute and lead marketing programs. You learn the essential skills of ethical leadership, team building and team performance. In addition, essential personal development skills, as well as client and project management presentation and written communication are covered. Experiential learning and a final presentation aim to equip you with these skill sets. - LESS
42.0
MKT1100
Foundations in Marketing
Marketing's contribution to organizational performance is increasingly global, competitive and rapidly changing. You explore the fundamental concepts of marketing as they pertain to both the Canadian and global marketplaces. Such concepts and principles as segmentation, targeting and positioning inform a disciplined approach to the planning and execution of business strategies. By analyzing marketing opportunities, strategy options and the marketing environment, you develop an understanding of marketing strategies and practices. Taking a practical marketing approach, you apply concepts through group work, situations and case studies. - LESS
56.0
MKT1101
Consumer Behaviour
Addressing the cultural and sub-cultural factors that shape consumer behaviour is essential in the changing Canadian and global marketplace. You examine key concepts, principles and theories of social psychology in order to describe consumer behaviour and its application to marketing strategy and activity. You explore issues around consumer cognitive responses to marketing stimuli; how attitudes, motivation and personality affect consumer buying patterns; and how successful brands can command premium prices through their emotional values. The focus is on contemporary issues in consumer behaviour. You apply conceptual and theoretical ideas in consumer psychology to develop local and international marketing strategies aimed at building and maintaining strong customer relationships. - LESS
42.0
MKT1207
Retail Management and Marketing
In recent years, retailers have faced increased levels of competition, the growth of the Internet, new technologies and changing consumer expectations. You examine issues facing the dynamic retail sector in Canadian and other developed economies, as well as how to address these issues through marketing. The evolution, planning, functions, practices and future of retail marketing are also examined within a national and international context. You analyze retail strategy, frameworks, processes and alternative routes to market. You develop a Retail Marketing Plan that addresses the unique issues and opportunities facing an increasingly dynamic retail environment. You will have the opportunity to learn and apply skills with widely used retail industry platforms. - LESS
42.0
MKT1208
Services Marketing
To maintain professional integrity, market researchers must be familiar with industry standards for high-quality research, in order to make decisions that respect the rights and privacy of respondents. Focus is on the Code of Conduct, industry association practices, and the impact of Canada's privacy legislation, as well as the Personal Information Protection and Electronic Documents Act (PIPEDA). Students also learn how to communicate complex information to a variety of audiences, and to deliver convincing presentations.
Prerequisites: MKT1201 - LESS
42.0
MKT1214
Market Research
Marketing research is essential to an organization's marketing plan and strategy. You investigate the role and practical applications of marketing research and associated methodologies. You develop the knowledge and skills to define marketing research problems, identify data requirements and sources, select and apply qualitative and quantitative research techniques and data-specific tools, collect and analyze data, present results and evaluate findings. Lectures, role-playing and discussions help you conduct your own marketing research study. - LESS
56.0
Code
Course Name & Description
Hours
MKT1104
Digital Marketing and Customer Relationship Management
Internet and the widespread use of electronic, digital and mobile devices have provided a new set of opportunities and challenges to connect with customers. You evaluate the role of digital tools in marketing and examine how current and potential technologies can be used to market products and services, as well as build, enhance, maintain and manage customer relationships. Through the use of technology, classroom study and group interactions, you practise applying frameworks and tools to develop digital marketing and CRM strategies, as well as evaluate them to ensure that they help organizations reach customers more effectively. - LESS
56.0
MKT1212
Business to Business (B2B) Sales and Marketing
Relationship marketing and sales understanding are essential in Business to Business (B2B) situations. You explore the distinct approaches required in managing business customers, the importance of relationships and ethical issues associated with B2B sales and marketing. Through class interactions, group discussions and case studies, you evaluate the role of B2B sales and marketing in the broader context of overall business strategy and devise strategies for relationship sales and marketing, particularly in B2B situations.
Prerequisites: MGT1109 and MKT1100 and MKT1101 and MKT1104 - LESS
56.0
MKT1213
Integrated Marketing Communications and Digital Media
In highly competitive markets, companies must seek not only to differentiate their brands but also to effectively communicate their differentiated positioning to consumers. You explore integrated marketing campaign (IMC) strategies and executions, as well as evaluate the challenges of each in an organization. The integration of traditional advertising, public relations, sales and trade promotion, direct marketing, event marketing and digital marketing is explored. Through group work, you analyze strategies and best practices in order to plan and effectively implement IMC campaigns.
Prerequisites: MGT1109 and MKT1100 and MKT1101 and MKT1104 - LESS
42.0
MKT1219
Marketing Plan and Strategy
A clear marketing plan and strategy are crucial to the success of an organization. You examine marketing plan theory and conceptual frameworks for marketing strategy and implementation. Acting as marketing consultants, you have the opportunity to apply analyses of marketing, integrated marketing communications, consumer behaviour and marketing research to design and develop a marketing plan and strategy for a local organization that presents a real-life opportunity or challenge. The corporate partner provides feedback on the proposed solutions before you finally present your plans and strategy.
Prerequisites: MGT1109 and MKT1100 and MKT1101 and MKT1104
Co-requisites: MKT1221 - LESS
56.0
MKT1220
Business Analysis for Marketers
More than ever before, analytical and research skills are essential to be successful in marketing. With the rise of social media and online technology, there is an increasing abundance of data at a marketer's fingertips. When social media analytics are used in conjunction with traditional methods such as sales results, market research findings and other marketing activity outcomes, the learning can provide the insights needed to compete in today's marketplace. You learn to analyze, contrast and compare these multiple data points as techniques to measure and value marketing efforts. With the help of tracking tools, you evaluate outcomes for all marketing touch points. You also learn essential financial tools of a marketer, including pricing strategy, budgeting, forecasting and return on investment analysis.
Prerequisites: MGT1109 and MKT1100 and MKT1101 and MKT1104 and MKT1214 - LESS
42.0
MKT1221
Strategic Marketing Consulting
The knowledge and experience created from this field work compliments the creation of the Marketing and Strategy Plan capstone project from the co-requisite course, Marketing Plan and Strategy (MKT1219). Working in teams, students are assigned to work with an industry client to research all aspects of the client`s business including pertinent internal and industry micro and macro environmental factors. Students use primary and secondary research tools and methodologies to assess the industry competitive set and conduct an in-depth customer analysis. This course provides a further opportunity for students to build professional relationships with partner clients to explore and understand their marketing needs and requirements. Students learn unique approaches to client management along with enhanced team presentation skills.
Prerequisites: MGT1109 and MKT1100 and MKT1101 and MKT1104
Co-requisites: MKT1219 - LESS
42.0
Accelerate your business career with a focus on the dynamic field of marketing.
The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.
Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.
Act as consultants, and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.
Using a variety of learning formats, the program is delivered over two terms.
Graduates may obtain employment in a variety of for-profit and non-profit organizations.
This program is well-suited for students who:
For visa process, refer to this link:
https://www.canada.ca/en/immigration-refugees-citizenship/services/study-canada.html
The VISA Application should be submitted online with Documents mentioned below.
Study Permit – Checklist of Documents.
Note: All documents front and back sheet, (1 Photocopy set (clear) and notarized)
(Experience Letter, Appointment Letter, Bank account Salary Statement (last 3 months), Pay Slips (last 3 months), Job Relieving Letter if resigned (From each employer)
Any document in a language other than English must be accompanied by notary attested English translation.
For GIC: 10200 CAD (Funds must be transferred to Canada from student’s bank account in India)
Embassy Fee: 235 CAD (150 CAD VISA Fee + 85 CAD Biometric Fee)
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