Business & Management
CAD 30328
| Year | Name | Fees | Total |
|---|---|---|---|
| 1 | Tution Fee | CAD 15164 | 15164.0 |
| 2 | Tution Fee | CAD 15164 | 15164.0 |
| Starting Date | Application Deadline | Status |
|---|
Academics - min. 65%
English Proficiency Test criteria
PTE- Min. 58 Overall
TOEFL - 80 overall with not less than 20 in each skill.
CAEL CE and CAEL Online - minimum 60
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 169 with no skill below 162
Duolingo - Minimum 105 to 110
IELTS - 6.0 Overall (Not less than 5.5)
1. Application will be processed on TEN Portal.
2. Application fee of 90$ will be charged from the student and it is to be paid via credit card .
3. All the academic documents are to be uploaded at the time of application only.
4. Student can apply for conditional offer also.
5. If any documents is pending to be upload it can be shared afterwards by email also.
6. After processing of application student will receive acknowledgement and his/her login details of student portal where student can track application status.
7. Offer letter will be received on student portal.
8. For any reason if student wishes to defer than after paying the fee offer letter can be defer and request to defer form is to be submitted via email which can be find in vision files to library and new offer letter will also available on student portal.
2020/2021 Academic Year
| Semester 1 | |
|---|---|
| CAB001 | Advertising Insights |
| CAB115 | Introduction to Advertising Design and Layout |
| CAB137 | Effective Communication and Presentation |
| CAB162 | Introduction to Copywriting |
| CAB180 | Advertising Principles and Practices |
| CAB190 | Introduction: Integrated Marketing and Communication |
| COM101 or COM111 |
Communicating Across Contexts or Communicating Across Contexts (Enriched) |
| Semester 2 | |
| CAB200 | Desktop Publishing I |
| CAB214 | Advertising Campaign Concept Development |
| CAB240 | Advertising Media Planning |
| CAB270 | Integrated Marketing Communications II |
| CAB282 | Copywriting for Broadcast Media |
| CAB290 | Introduction to Advertising Research |
| plus: General Education Course | |
| Semester 3 | |
| CAB003 | Your Career Stream |
| CAB300 | Desktop Publishing II |
| CAB312 | Interactive and Integrated Media I |
| CAB328 | Advertising Campaign Planning |
| CAB352 | Copywriting for Direct Response Advertising |
| CAB390 or CAB315 |
Applied Advertising Campaign Research** or Advertising Concept Development II* |
| CAB399 or CAB342 |
Public Relations The Profession and Practice** or Advanced Copywriting Skills* |
| plus: General Education Course | |
| Semester 4 | |
| CAB444 | Advertising: Concept Development and Strategic Executions |
| CAB450 | Your Career Launch |
| CAB460 or CAB402 |
Advanced Media Planning** or Creative Portfolio Workshop* |
| CAB462 or CAB414 |
Public Relations and Event Planning** or Interactive and Integrated Media II* |
| CAB470 or CAB425 |
Account Management** or Visual Communication II* |
| CAB472 or CAB482 |
Business Management - Direct Response** or Creative Development - Direct Response* |
| FPL408 | Field Placement/Independent Project |
| plus: General Education Course | |
|
* Students select these for Creative Career stream. Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester. |
|
This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.
You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.
Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.
In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.
In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op. Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards.
This program is also offered as a joint diploma/B.A. program with York University.
Throughout this program you will develop the following skills:
For visa process, refer to this link:
https://www.canada.ca/en/immigration-refugees-citizenship/services/study-canada.html
The VISA Application should be submitted online with Documents mentioned below.
Study Permit – Checklist of Documents.
Note: All documents front and back sheet, (1 Photocopy set (clear) and notarized)
(Experience Letter, Appointment Letter, Bank account Salary Statement (last 3 months), Pay Slips (last 3 months), Job Relieving Letter if resigned (From each employer)
Any document in a language other than English must be accompanied by notary attested English translation.
For GIC: 10200 CAD (Funds must be transferred to Canada from student’s bank account in India)
Embassy Fee: 235 CAD (150 CAD VISA Fee + 85 CAD Biometric Fee)
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