MASTER IN DIGITAL MARKETING AND BIG DATA
1 Year Full Time
CourseImg Business & Management EUR 7980
Min. Qualification :
Bachelor Degree
CampusImg
Valencia Campus : Spanish
Scholarship
Specializations
  • Digital / Interactive Media
Fees Details
Year Name Fees Total
1st Year Tution Fee EUR 7980 7980.0
Required Documents
  • Passport Copy
  • 10th Marklist
  • 12th Marklist/Equivalent
Admission
Starting Date Application Deadline Status
2022-09-01 00:00:00.000 2022-08-15 00:00:00.000 Active
2023-01-01 00:00:00.000 2022-12-15 00:00:00.000 Active
Eligibility

The key points that you should know about your admission process are:

Admission Process

1. Application along with supporting documents will be processed on TEN Agent portal.
 2. Student will receive the admission offer either conditional or unconditional on his TEN Agent portal.After accepting the offer Fee invoice will be generated on student account.
3.After getting the fee invoice student can pay the fee and fee receipt can be found on TEN Portal  (Ten Agents)


 

Syllabus

Module I. Marketing and Global Strategy.

  • What is Marketing. The Global Plan. Value, benefit and satisfaction.
  • Analyzing the company and the client. The market and differentiation.
  • Keys to strategic, tactical and operational marketing.
  • Advertising Creativity. Storytelling and Engagement.
  • The keys to the new marketing: the fan effect and experiential marketing.

Module II. Digital Marketing.

  • 360 Digital Strategy.
  • Keys to the development of a digital strategy.
  • Positioning on the internet. SEO and SEM.
  • Internet advertising. New concepts. Programmatic advertising.
  • Inbound Marketing and lead generation.
  • Social Media Marketing. Social Networks.
  • Facebook, Twitter, Instagram and other social networks: Snapchat and Periscope.
  • Branded Content. Content generation strategies and the new journalism.
  • Monitoring and online reputation.
  • Personal Brand. Linkedin and blogs.
  • New digital media: Online video and interactive TV.
  • Mobile Marketing. Apps.
  • The community manager and the different digital profiles.
  • Legal aspects of the Internet.

Module III. Analytics and Big Data.

  • Introduction to web analytics.
  • Google Analytics. From source to full analysis.
  • Reputation and monitoring.
  • The concept of big data. Data mining. Analysis and databases.
  • Big data tools for analysis and commercial implementation.
  • CRM and ERP. Know your customers and workflows.

Module IV. Online marketing tools and workshops.

  • Blogging workshop.
  • Build your own website. Content management systems. From Wordpress to Joomla.
  • E-commerce workshop: Prestashop and e-commerce pluggins.
  • SEM workshop.
  • Tools for SEO and SEM. Semrush, Pirendo, SocialBro.
  • Google certifications: Analytics, Adwords. Google partner.

Module V. Transversal Skills.

  • Communication skills. Learn how to communicate your project.
  • Negotiation strategies.
  • Managerial leadership
  • Skills for teamwork. Attitudes, skills and tools.

Module VI. Differentiating strategies.

  • Tourism Marketing: positioning strategies. Revenue and yield management. User reviews: social networks of the tourism sector.
  • Health Marketing: Patient or Customer? Differentiating strategies for the new Internet patient. From cosmetic surgery to large health consumption (orthodontics, ophthalmology ...).
  • Sports Marketing: Sports events on the Internet. Club strategies for revenue generation. Athletes and their personal brand. Achievement of sponsorships for events and athletes. Research and case studies.
  • SME Module. Development of a comprehensive digital strategy for an SME. From the web to the positioning. Case studies, practical analysis and implementation of real cases: restaurants, professional offices, service companies,...

Description

El Máster en Marketing Digital y Big Data (Business Analytics) de la Escuela de Postgrado de la Universidad Europea de Valencia proporciona a todos los profesiona­les las habilidades necesarias para dirigir e implantar proyectos de Marketing estratégicos, que permitan dar respuesta a los nuevos modelos de negocios y a las empresas, en un entorno donde el cambio es continuo y la información debe ser relevante e inmediata para definir e implantar los planes de marketing.

Visa

For visa process, refer to this link:

https://india.blsspainvisa.com

The VISA Application should be submitted online with Documents mentioned below.

Study Permit – Checklist of Documents.
Visa Application Form
Covering letter from the applicant with complete summary explaining the purpose of visit 
Official invitation (signed & stamped) from Indian company/institute stating the details of course/internship 
along with their certificate of registration
Photocopy of PAN card in case of India Company
Official letter (signed & stamped) from Spanish Institute stating the details of the course/internship, location 
and that the course/internship is part of the curriculum
Copy of graduate/post-graduate diploma or certificate (must have graduated since 2 years or less).
All Academic Documents
10th  Marksheet
12th Marksheet
IELTS/PTE
Health Insurance
TB Certificate(After Medical Doctor will give you this document).
Passport / Old Passport (if any)
2 Photographs with white background. (35mm X 45mm) (80% face should be visible)
Aadhar Card
VFS appointment Letter

MASTER IN DIGITAL MARKETING AND BIG DATA
  • Madrid, Spain
  • Private
All Courses (111 )

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